Urban Evolution Enterprise is an independently-owned, Toronto based artist management company and parent company for media outlet - YYZ HILIGHTZ. Our focus is to effectively promote, market and manage our clients and artists.  

YYZ HILIGHTZ is a media outlet for Urban Evolution Enterprise, which highlights Toronto's ever evolving urban lifestyle and culture. Through our media platform which focuses on showcasing standout personalities and events, the world gets an exclusive glimpse of "The 6ix" through YYZ eyes! 



We recognize the need to bring awareness to talented up and coming artists and entrepreneurs, whose voices need to be heard.

Our goal is to assist our clients through the management, promotion, marketing and networking of their music talents and businesses.

Our long-term goal is to provide our Canadian clients with a global platform for the positive exposure of their artistry, businesses, and brands while providing our global clients, quality opportunities in a thriving and rich Canadian entertainment culture - an exchange of excellence from one point of the globe to another.


About The Founder

Jemelle Williams is the founder of Urban Evolution Enterprise (UEE), an artist management firm working with Hip Hop Artist/Producer- Xolisa, Actor/Comedian/YouTuber- Senior Gum Boy and DJ/Vocalist/Producer, S-Quire of Better Blends Entertainment.

In addition, Williams is the executive director of YYZ HILIGHTZ, a boutique lifestyle media outlet, since 2012; He has acted as host/booker for the “Liive Thursdays” weekly live music showcase at Dazzling and Hapa Izakaya (2013-2015) and has hosted “ABC2RISE”, a community-based weekly event that connected emerging artists with established artists through panel discussions (2014).

Williams’ efforts in his Toronto community have been recognized through accolades such as the "Certificate of Recognition",  for "his dedication to bringing awareness towards the social justice for children all over the world", offered by NDP MP Rathika Sitsabaiesan (2012), as well as the "Certificate of Recognition" as a role model for "his work as a musician and youth worker who is an inspiration to all of those who aspire to make a difference in the world." (The Honorable Mobina S.B. Jaffer, Q.C. Senator for British Columbia), offered by the Black Canadian Awards (2014). Jemelle Williams is also a proud alumni of the "Canada's Music Incubator Artist Management" program (2015).



Founder/Artist Manager

Chief Creative Director

Chief Editor